Brand

Brand Pain and the digital reality. Reducing customer effort and improving CX across the digital journey, by using Consumer neuroscience

Published: 22 09 2020 Categories: Events. Tags: Ana Iorga, Brand, customer, CX, loyalty, neuroscience, and pain. Languages: EN. post_translations: pll_5e43ceba09ac0.
Brand Pain This seminar is designed to help marketing and communication decision makers gain a deeper understanding of consumer behaviour, by using recent findings from neuroscience that allow them to analyse subconscious and unbiased customer insights. The seminar will cover the following topics: Principles of behavioural neuroscience. Conscious and subconscious processes that drive human behaviour, engagement and loyalty. Factors influencing the processing … Read more

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