Dr. Ana Iorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. She is a professional who has spent over a decade in working with business as well as academia.
Ana, having founded a full service advertising agency, has deep expertise in the world of design, communication, branding and the creation of marketing campaigns for brands across diverse industries such as Consumer Goods, Retail, Finance and Media. Given her unique academic background, Ana then set out to found Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights which drive deeper customer engagement.
Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience with the Bucharest Academy of Economic Studies and a double MBA degree in Marketing and Finance, from the University of Ottawa & Bucharest School of Management.
Dr. Iorga has been a member of TAAN, a global network of senior advertising professionals since 2009. She also serves on the editorial board of NMSBA’s Insights Magazine. Ana also served as a lecturer at Hamburg Media School’s Neuromarketing Manager Program and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing.
Dr. Ana Iorga is also a member of the NMSBA Advisory Board.
Ana has published numerous articles on neuromarketing, both in academic journals and professional magazines, and is a regular contributor to several online marketing magazines and the NMSBA’s Neuromarketing Insights Magazine.