Ana Iorga, Anil V. Pillai
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Brand Pain and the digital reality. Reducing customer effort and improving CX across the digital journey, by using Consumer neuroscience


About Ana Iorga

Dr. Ana Iorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. She is a professional who has spent over a decade in working with business as well as academia.

Ana, having founded a full service advertising agency, has deep expertise in the world of design, communication, branding and the creation of marketing campaigns for brands across diverse industries such as Consumer Goods, Retail, Finance and Media. Given her unique academic background, Ana then set out to found Buyer Brain, a consumer neuroscience company that focuses on delivering non-conscious insights which drive deeper customer engagement.

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About Anil V. Pillai

Spanning a professional career of over two decades, Dr. Anil V. Pillai is an experienced engagement strategy expert. His area of expertise is in building and executing customer engagement, customer experience and customer centricity solutions for organizations. His strength to connect seemingly unrelated dots helps in creating unique solutions to complex customer pain challenges.

He is one of the pioneers in India in the areas of Data Analytics and Customer Experience and he is one of the individual founder members of CXPA, a global body of Customer Experience Professionals. He works with Fortune 500 companies who are some of the largest brands in Asia and globally.

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